Tangerine-Watson, Inc. Access to Success

2nd Annual #Digital Summit Sept 28, NYC Maximizing the Power of #Multicultural Audiences

FYI…. http://www.nycup.org/2011-digital-summit/

 

 

 

 

The Council of Urban Professionals, InteractiveOne, & BET Networks invite you to the:

2nd Annual

Digital Summit

SVA Theatre

333 West 23rd Street

(BTW 8TH/9TH AVES)

New York City

Click Here For More Details & To Register

Wednesday, September 28, 2011
General Admission 2:00pm - 7:00pm

 

CUP Member Ticket: $50

Digital Summit Partner Ticket: $75 (w/ promo code)

General Admission Ticket: $100

Click Here to Register. For more information, please contact Ijeoma Obilo at iobilo@nycup.org.

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Students interested in advertising wanted -AAF Most Promising Minority Students-Call for Nominations

This email was sent to: carol@Tangerine-Watson.com This email was sent by: American Advertising Federation 1101 Vermont Avenue NW, Suite 500 Washington DC 20005 Profile Center | Unsubscribe

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Adweek Events

Please pass the word to your network and hope to see you!

Join AWNY and The New York Times at the Inaugural AWNY Multicultural Event “Using Multicultural Insights to Drive Brand Growth," October 6, NYC

Panelists include Gonzalo Del Fa, Managing Director, MEC Group Bravo; Dan Villarroel, AVP/Integrated Marketing Director, Diversity Marketing, Maybelline; Ola Mobolade, Managing Director, Firefly, Millward Brown. Tanzina Vega, Media Reporter for The New York Times will moderate. Time: 3:00 p.m. – 5:00 p.m. Venue: The New York Times, 620 Eighth Avenue (entrance 41st Street), 15th Floor. That evening, join us at a Multicultural Mix & Mingle Event! The Mixer, presented by Time Warner Cable and Draftfcb, will offer multicultural professionals the opportunity to network and socialize during Advertising Week and provide participating companies an environment to meet top talent in the advertising industry for career opportunities. Venue: Millenium Hotel, 8th Floor Galleria, 145 West 44th St. RSVP for both events: liz@awny.org (Include name, title, company, address & phone in email).

Carol Watson
Tangerine Watson, Inc.
carol@Tangerine-Watson.com

212.505.0405 office
917.734.3327 cell

skype: TangerineWatson
web: http://Tangerine-Watson.com
blog: http://tangerinewatson.typepad.com

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AWNY Multicultural Events during Adweek Oct 6th Panel at NY Times 3pm and evening Mix and Mingle at the Millenium 6pm

Announcing AWNY’s Inaugural Multicultural Panel Discussion & Reception—October 6, 2012 Please join Advertising Women of New York (AWNY) and our host The New York Times at the Inaugural AWNY Multicultural Event “Using Multicultural Insights to Drive Brand Growth” Panelists include Gonzalo Del Fa, Managing Director, MEC Group Bravo; Dan Villarroel, AVP/Integrated Marketing Director, Diversity Marketing, Maybelline; Ola Mobolade, Managing Director, Firefly, Millward Brown. Tanzina Varga, Media Reporter for The New York Times will moderate. Time: 3:00 p.m. – 5:00 p.m. Venue: The New York Times 620 Eighth Avenue (enter on 41st Street) 15th Floor. 

That evening, join us at a Multicultural Mix & Mingle Event Presented by Time Warner Cable and Draftfcb.  The Mixer will offer multicultural professionals the opportunity to network and socialize during Advertising Week and provide participating companies an environment to meet top talent in the advertising industry for career opportunities. Venue: Millenium Hotel 8th Floor Galleria 145 West 44th St RSVP for either or both events:liz@awny.org (Include name, title, company, address & phone in email)

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Congratulations to the 2011 ADCOLOR Awards Honorees!

The 2011 ADCOLOR Awards Honorees

The All-Star Award presented by Omnicom Group
Rosario Dawson, Actress, Singer, Writer

The Rising Star Awards presented by Google
Kenji Summers, Community Manager – BBH ZAG
Sarah Torres, Sales Planner – Turner Broadcasting
Zoe Bell, Copywriter – Publicis NY 

The Lifetime Achievement Awards presented by Pepsi & The American Advertising Federation
Earl G. Graves, Sr., Chairman, Founder & Publisher – Black Enterprise
Bill Cosby, Comedian, Actor, Author, Television Producer, Musician, Educator and Activist
Eduardo Caballero, Founder – Caballero Radio & Television

The One Club | ADCOLOR Creative Awards presented by The One Club & Publicis USA
Keith Cartwright, Group Creative Director – The Martin Agency
Donna Lamar, Creative Director – TBWA/Chiat/Day Los Angeles 

The Legend Awards presented by Diageo
Esther Franklin, EVP, Director of Cultural Identities – Starcom MediaVest Group
Aldo Quevedo, President & Chief Creative Officer – Dieste 
Mauricio Sabogal, Managing Director Worldwide – Initiative, President, Latin America – Mediabrands

The Advocate Awards presented by GLAAD
Aaron Walton, Co-Founder – Walton & Isaacson
Laurence Boschetto, Chairman & CEO -- Draftfcb

The Catalyst Awards presented by The ADCOLOR® Industry Coalition
Spike Lee, Chief Executive Officer – SpikeDDB
Dan Wieden, Co-Founder & CEO – Wieden + Kennedy

The Innovator Awards presented by Microsoft Advertising
Jacqueline Hernandez, Chief Operating Officer, Telemundo – NBCUniversal
Eric Harris, President & Co-Founder – Sixth Floor Developers

The Change Agent Awards presented by The Home Depot
Lincoln Stephens, Program Director & Co-Founder – The Marcus Graham Project
Pawan Mehra, Co- Founder & Principal – Améredia
Felicia Geiger, VP, Director of Diversity and Inclusion – Deutsch, Inc.

The MVP (Most Valuable Partnership) Award presented by CNN
Jennifer Randolph, VP, Organization Development – Saatchi & Saatchi
Dorothy Thompson, Executive Director – Streetlights

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Madison Avenue Project Richard Lapchick study – “White Men Continue to Dominate Advertising Agencies: a Study of the Super Bowl 2011 Ads”

“White Men Continue to Dominate Advertising Agencies: a Study of the Super Bowl 2011 Ads,”

 a study issued by The Institute for Diversity and Ethics in Sport (TIDES) at the University of Central Florida. This is its second annual study on the racial and gender makeup of creative directors responsible for the advertising spots aired during the Super Bowl. The report has been compiled at the request of the Madison Avenue Project, a partnership between the National Association for the Advancement of Colored People (NAACP) and Mehri & Skalet, PLLC.

Once again, there was a lack of diversity represented in the creative directors of the game’s advertisements. While the creative directors makeup again reflected a vast underrepresentation of women and people of color, it also reflected an improvement from last year’s study. The number of advertisements featuring a person of color as creative director went from zero in 2010 to four (representing 7 percent) in 2011. The gender breakdown of creative directors remained the same from last year at 94 percent male, 6 percent female.

Dr. Richard Lapchick, director of TIDES and principal author of the study, said, “This year’s Super Bowl study continues to underline that there is so much room for improvement in the hiring of women and people of color as creative directors in Madison Avenue agencies. It is heartening to see that there has been an increase in the number of people of color who are creative directors in this year’s Super Bowl ads. However, there was no change in the number of women who are creative directors. These ads also show that having a woman or a person of color as the creative director does not guarantee that the content will be free of stereotypes and negative images. Nonetheless, the record shows that it is likely to be an improvement in the content in both racial and gender images if there is a woman or person of color in charge.”

Cyrus Mehri, founding partner of Mehri & Skalet, PLLC, said, “We applaud Dr. Lapchick and his graduate students. By keeping the spotlight on Madison Avenue’s Super Bowl ads, the industry has made a small step from zero black, Latino or Asian creative directors of Super Bowl ads to four in one year. While we are pleased that the industry has picked itself up from the ‘inexorable zero,’ the spotlight on the industry must continue so more progress can be achieved in the years ahead.”

Kim Keenan, general counsel for the NAACP, added, “Despite the overwhelming diversity of Super Bowl viewers, the advertising industry continues to turn a blind eye to both creative and on-camera diversity. The 2011 report illustrates the glacial pace of equal opportunity in advertising.”

The content of the ads represented another area that proved to be quite revealing. In addition to the continuing use of gratuitous sexual content, this year’s bundle of ads managed to depict some women in an antagonistic manner featuring a number of ads portraying men attempting to appease their overbearing girlfriends. There was also a lack of people of color featured as main characters in the advertisements. Of the 66 ads, only eight featured a person of color in the lead role. According to Nielsen demographic data, there were 12.5 million African-American viewers and 10 million Latino viewers of the 2011 Super Bowl, up from 11.2 million and 8.3 million, respectively, in 2010. Also, there were 51.2 million female viewers, up from 48.5 million female viewers in 2010.

In addition, the study flagged the five most offensive ads: Groupon’s “Tibet,” Teleflora’s “Faith Hill,” Sketchers’ “Kim Kardashian,” GoDaddy’s “Danica Patrick” and Pepsi’s “Can Thrower.”

The study was done by Dr. Richard Lapchick and a team of graduate students at the request of the Madison Avenue Project, an initiative of Mehri & Skalet, PLLC, and the NAACP. In 2009, the Madison Avenue Project uncovered a decades-long pattern of racial discrimination in New York City’s major advertising agencies.  

For more information, contact Kelvin Ang at 315-450-1420 or Kelvinangjy@knights.ucf.edu.

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Target Market News announces
Madison Ave. Initiative announces launch of programs promoting diversity

(June 13, 2011) The Madison Avenue Initiative (MAI), a division of the National Action Network, announced today a series of new programs designed to create more diversity in corporate and government public service marketing that will impact African American businesses, media, employment and training.

"Our goal is to create more business alliances between the corporate and government public service sectors and the many viable Black and Latino-owned agencies and media. We're seeing more opportunities for a greater share of the marketing mix," said Rev. Al Sharpton (above), founder of the National Action Network. "Another area of concern is hiring and training for Black and Latino marketing professionals and students. Establishing a process that promotes access and consideration is critical to linking qualified candidates to opportunities."

Since March, Sharpton and Madison Avenue Initiative director Munson Steed (left) have initiated communication with corporate and government executives to discuss increased recruitment and engagement.

"We're finding that corporate CEOs are open to discussing ways to engage more of our agencies, media and professionals to help them meet their business goals," said Steed. "We're devoting 2011 to opening more doors and creating more synergy that will be mutually beneficial for all parties."

Some of the initiatives discussed with CEOs and marketing executives include broadening the request for proposals (RFPs) to more diverse agencies, to conduct media days, and potentially an urban marketing summit. With regard to recruitment and training, discussions have centered on expanding the candidate search to include more Black and Latino candidates, job creation, job readiness, college tours, and establishing annual internships.

"Opening doors for black professionals and students will create a pipeline of talent from the urban community," according to Steed. It's all a part of ensuring that we have the opportunity to share in commerce, development and growth."

Also in 2011, MAI will issue a report on the best and worst practices among corporations and government agencies in their diversity recruitment. "Performance in hiring, diversity and media procurement will be evaluated to create more awareness of the realities that exist within major corporations who rely heavily on multicultural consumers," added Sharpton.

It is the Madison Avenue Project's explicit goal to support and promote the value proposition of business and employment growth in advertising, marketing and media companies for people of color. Inclusionary efforts of corporations and government divisions are being aggressively encouraged to create more opportunities for sustainable strategic partnerships.

CEA is Recruiting Lateral Movers for the Advertising Industry!!

The Center for Excellence in Advertising  at Howard University's Making a Lateral Move Into Advertising (MLMA) Program IS NOW RECRUITING !!!    To apply for CEA's 2011 MLMA Program, please click the following link and upload your resume:   http://ceahoward.com/talentpool/lateral-movers.php    Make A Lateral Move Greetings! It's Recruiting Time for CEA's Making a Lateral Move into Advertising Summer Session!!! If you or someone you know is interested in making a transition into the advertising industry, click the link below today!!! Deadline for submissions is Wednesday, May18th.  http://ceahoward.com/talentpool/lateral-movers.php    For More Information Keep Reading... Are you a digital native with great skills in social media, content development and web analytics? Is business strategy your forte? Are you an innovative problem solver? Are you stimulated by out of the box challenges? Are you a natural researcher? Have others commented on your client relationship skills? Do you have a strong entrepreneurial spirit? If you can manage in a fluid, constantly changing, creative and demanding environment, then you might want to consider switching careers into the advertising industry.   The Center for Excellence in Advertising (CEA) at Howard University has partnered with the American Association of Advertising Agencies (4A's) to offer a certificate level program designed to train mid-level, non-advertising executives with at least seven years of experience in another industry on the concepts, strategies and business of working in an advertising agency.  It's called "Making a Lateral Move into Advertising (MLMA).    MLMA is an intensive professional development program that combines training, mentoring, coaching and hands-on campaign development under the guidance of accomplished advertising industry professionals and educators. We are seeking recruits to participate in this year's program and you are invited to apply by uploading your information on our website at: http://ceahoward.com/talentpool/lateral-movers.php   The program is designed to help diversify the advertising industry by providing successful mid-level non-advertising professionals with industry knowledge, networking skills and the tools needed to successfully make a transition into the advertising profession. The modules will include:   # 1 The Advertising Agency Business: How Agencies Work  ● Advertising Agency Careers # 2 How Advertising Agencies Get Clients: Changes in the Advertising Model ●How Agencies Make Money # 3 Understanding the Elements of a National Advertising Campaign ●Research and Account Planning ●Creative Messaging ●The Internet as a Key Marketing Tool # 4 Building Brands -Media Planning and Buying Public Relations ●The Digital Strategy of Bringing a Brand to Life Online # 5 Multi-Cultural:  African American/ Asian/ Hispanic/ LGBT Advertising  ●Targeting Various Niche Segments ●The Shifting U.S. Demographics # 6 Customer Experience and Engagement ●Events ●Developing an Integrated Marketing Communications (IMC) ●Strategy ●Customer Relationship Management(CRM) ●Ethics # 7 Digital Part 1: The Digital Basics - Marketing and Advertising in Analog vs. Digital ●Overview of Platforms  ●Applications ●E-CRM ●E-Commerce ●Digital Retail Kiosks ●Digital Billboards # 8 Digital Part 2: The Role of Technology in Digital Marketing ●How Programming Works ●Interaction Design ●Back-end and Front-end Activities ●Coding Language # 9 Digital Part 3: The Internet Society ●Social Media ●Mobile ●Gaming ●User Experience # 10 Digital Part 4 - What's Being Measured on the Digital Dashboard ●Analytics ●Customer Data Analysis ●Important Metrics ●Search Engine Optimization ●Search Engine Marketing   CEA's 2011 program will be 10 intensive weeks (two sessions per week) of advertising training starting June 11th.  The classes will meet from 9am to 5pm Saturdays and 6 to 9pm on Wednesdays.   During this rigorous executive level program,  participants will be exposed to lectures, presentations, homework assignments, extensive readings and case studies provided by academic and industry subject matter experts.  Participants will also have the opportunity to work on developing advertising campaigns and meet industry executives from the top agencies in New York who are in a position to potentially offer you a career in the advertising industry.    CEA's SUCCESS RATE CEA's 2010 MLMA Pilot Program introduced five (5) new minority non-advertising professionals to the advertising industry!  Participants' backgrounds ranged from bankers to music industry executives. Hiring organizations for our 2010 program included: Egami Consulting Group, R/GA, Standard and Poors and Vivaki.   WHO SHOULD APPLY Successful professionals with seven (7) or more years experience working outside of the advertising who have an interest in making a transition into the advertising industry are eligible to participate in this program.  Professionals should be creative and strategic thinkers, excellent collaborators, possess strong written and presentation skills. If this describes you, please submit your information now: http://ceahoward.com/talentpool/lateral-movers.php 2011 MLMA SPONSORS ARE THE FOLLOWING AGENCIES: Wieden + Kennedy, BBDO, Omnicom, R/GA, WPP, Ogilvy, IPG, JWT, CBS, Digitas, Deutsch, Gotham, Hill Holliday, Momentum, Saatchi and Vivaki APPLY TODAY - (DEADLINE WEDNESDAY, MAY 18, 2011) To apply for CEA's 2011 MLMA Program, please click the following link and upload your resume: http://ceahoward.com/talentpool/lateral-movers.php   ·      Once you have submitted your information, all eligible candidates will receive an application that should be submitted by the deadline indicated on the application. ·      If selected you will be invited for an in interview with agency professionals   FOR MORE INFORMATION CONTACT: Adrianne C. Smith - Executive Director:  acsmith@ceahoward.com Yla Eason - Director of Learning and Development:  yeason@ceahoward.com All the Best! Adrianne  C. Smith Executive Director Center for Excellence in Advertising  at Howard University   Make the Move Today: Click Here!!!

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What I am checking out - AWNY for" Leadership: Lessons from the Top" featuring Lynn Fantom, CEO, ID Media - May 4

Advertising Women of New York

is pleased to present

Leadership: Lessons from the Top

with

Lynn Fantom, CEO, ID Media

Some people are natural leaders, while others need
to acquire the skills.   And, even if you inherit the throne,
a leader has to possess valuable skills to be successful...

Do you have what it takes? 
Do you want to learn how to develop the skills?
What are some of the mistakes and obstacles
women leaders have faced in this industry?
How do you avoid them?
What qualities and strengths are required
in this ever-changing landscape and
what strengths can women leaders leverage?

Come hear Lynn Fantom discuss her take on becoming
a strong leader -- and come away with tips and strategies

on how to avoid missteps and master the art of being
a successful leader once you get there.

Date
Wednesday, May 4, 2011

Time
6:00 p.m. – 8:00 p.m.

Venue
Draftfcb
100 W. 33 Street
 6^th Floor Conference Room

Tickets:
Members $35 / Guests $45

RSVP:  http://www.awny.org/EventsCalendar.html

No refunds after April 29

AWNY wish to thanks Draftfcb
for their hosting of this event.


            

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2011 ADCOLOR® Awards Nominations Portal Now Open! NOMINATE TODAY! Deadline for Nominations is Friday, July 1, 2011 @ 5pm!

Subject: 2011 ADCOLOR® Awards Nominations Portal Now Open! NOMINATE TODAY. Deadline for Nominations is Friday, July 1, 2011 @ 5pm!

Rising Up, Reaching Back ™

Please nominate a deserving professional of color, diversity champion or companies who have risen up and reached back! 

The 2011 ADCOLOR® Award in the following categories: 

- The Rising Star Awards 
- The Change Agent Awards 
- The Innovator Awards 
- The Legend Awards 
- The MVP Award 

The 2011 ADCOLOR® All-Star Award and The GLAAD® ADCOLOR® Professional of the Year announcement coming soon!

Nomination information for the 2011 One Club ADCOLOR® Creative Award will be posted soon at www.oneclub.org! Please direct One Club ADCOLOR® nomination questions to tiffany@oneclub.org 

Please click this link to nominate: 

http://nominate.adcolor.org/ 

2011 deadline is Friday, July 1 at 5pm! 

Check out the 2010 ADCOLOR® Awards Honoree Speeches and Highlights at
www.youtube.com/adcolorawards

For all ADCOLOR® Awards & Industry Conference information, please visit our Microsite designed by SBS Studios LLC at www.adcolor.org this coming April!

The 2011 ADCOLOR® Awards & Industry Conference is a program
of The ADCOLOR® Industry Coalition and administered
by the American Advertising Federation

2011 ADCOLOR® Premiere Industry Sponsors:
CNN, DIAGEO, GOOGLE, The Home Depot, Omnicom Group, Pepsi, Publicis USA, McCann Worldgroup

Friday, September 16 - Saturday, September 17 
The Beverly Hilton
Losa Angeles, CA

Sponsorship Questions? Please contact Candace Elliott at celliott@aaf.org 

Book your room today: 

http://www.hilton.com/en/hi/groups/personalized/L/LAXBHHH-ADC-20110908/index.jhtml 

The ADCOLOR® Industry Coalition is a 501(c)(6) that was founded in 2005. The AIC seeks to support, promote and inspire professionals of color and diversity champions within the advertising, marketing and media industries. 

As its first initiative, The ADCOLOR® Industry Coalition launched ADCOLOR® and The ADCOLOR® Awards in 2007 to honor professionals of color, diversity champions and companies who work together to further diversity & inclusion efforts in the advertising, marketing and media industries. The ADCOLOR® Award Honorees and Alumni are the trailblazers and the torchbearers for the next generation of young diverse achievers.

The ADCOLOR® Industry Coalition founding members are Arnold Worldwide, The Advertising Club of New York, The American Advertising Federation, 4A's and Omnicom Group

 

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