Tangerine-Watson, Inc. Access to Success

AdColor Nomination Deadline is July 17th! Not too late to get in

The ADCOLOR Awards are the best time ever and this year we are hoping to have the best nominees ever. Submit your nominations to http://adcolor.org/awards/index.html. Deadline is Friday, July 17.

Go to www.adcolor.org to purchase tickets and download 2009 ADCOLOR® AWARDS sponsorship information!

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WHO: The ADCOLOR® Industry Coalition – a collective comprised of the The Ad Club of New York, Association of National Advertisers (ANA), American Association of Advertising Agencies (AAAA),American Advertising Federation (AAF), Arnold and Omnicom Group which launched in 2005.

WHAT: THE ADCOLOR® AWARDS – an initiative launched by the ADCOLOR® Industry Coalition in 2007 to highlight the accomplishments of outstanding diverse professionals in the advertising, marketing, media and PR industries.

2009 ADCOLOR® AWARDS SPONSORS: Arnold, CNN, Google, Microsoft Advertising, Omnicom Group, Home Depot, Casa Cristina, RAPP, McCann NY, Pepsi, Creative Printing Services, NBA, Akande Inc., Red Carpet Runway, JWT, Hispanicad.com, VIBE Media Group, Sonicbids.com

2009 ADCOLOR AWARDS PREFERRED SUPPLIERS + VENDORS: Onederland Events LLC, DAV Productions, Akande Music + Publishing Inc., 135th Street Agency, Creative Printing ServicesWHEN: Sunday, October 4, 2009

WHERE: Arizona Biltmore Resort & Spa – Phoenix, AZ

2009 ADCOLOR® AWARDS HOST: Soledad O’Brien - CNN

2009 ADCOLOR® AWARDS ALL-STAR: Cristina Saralegui, The Cristina Show

WHY:
Our mission is to:
• Celebrate the accomplishments of outstanding diverse professionals
• Leverage their stories as a road map for others to follow
• Mine new data to shine a light on key challenges
• Uncover new ways of spurring diversity in our collective industries

Approaching its third year, THE ADCOLOR® AWARDS --- which kicks off the Association of National Advertisers’ Masters of Multicultural Marketing and Diversity Conference --- so far has honored 35 individuals and
2 companies in six specific categories – Rising Star, Change Agent, Innovator, Legend, All-Star and MVP (Most Valuable Partnership), has drawn close to 1000 attendees and has enjoyed broad financial support
from the marketing, advertising and media communities. Last year’s presenting sponsors included Arnold Worldwide, Diageo, Yahoo!, Microsoft Advertising, Google and CNN. Past “All-Star Honorees” include
Russell Simmons of RUSH World Synergies and Earvin “Magic” Johnson. Jr. of Magic Johnson Enterprises.

THE ADCOLOR® AWARDS has also garnered a significant grassroots following with a volunteer Steering Committee made up of over 50 people from companies such as CNN, Pepsi, The New York Times, ThomsonReuters, NBA, GTM Inc., Carat, McCann NY, Deutsch, Saatchi & Saatchi, Disney ESPN, Akande Inc. and many more. Advertising Age supports the effort as our exclusive trade media partner by delivering 22,000 hard copies of the commemorative program journal to its readers on Monday, October 5 as well as an e-journal sent to 180,000 on-line subscribers.

IMPORTANT DATES:
July 17, 2009 – Nominations Deadline
Oct 4, 2009 – THE ADCOLOR® AWARDS
Oct 5, 2009 – THE 2009 ADCOLOR® AWARDS Commemorative Journal appears in Advertising Age

FOR MORE INFORMATION: Visit www.adcolor.org or contact Michelle Newson at michelle@adcolor.org

FOR PR INQUIRIES: Contact Saptosa Foster at Saptosa@135stagency.com

Fine Tune Your Pitch to Satisfy the Selfish Needs of the Hiring Managers

Check out this article.  It lays out a common  problem that I see with candidates that don't know how to package up their experiences and skills in a way that sells their value to hiring managers. 

Person Branding and How to translate what you do into what's in it for them

Questions Hiring Managers are Asking About You

Smart Questions for Your Hiring Manager

Your HR manager is hounding you to green-light some new hires--but don't move too fast. According to a recent survey by Background Information Services in Cleveland, more than half of all job seekers lie on their resumés, often by inflating their job titles. Here's how to determine whether you've really found the right person for the job.

From: Inc. Magazine, February 2007 | By: Jennifer Gill

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1. Where did you find the candidate?
   Referrals from your own top employees are the best bet. If your hiring manager found the applicant at a job fair, be skeptical. Great players aren't hawking their resumé at job fairs; they're working.
   
   
2. Who did the interviewing?
   Don't rely solely on the opinion of the hiring manager. Make sure she has involved some of the employees who will work directly with this person. They'll have the best sense of whether the candidate will fit in.
   
   
3. Why is the candidate leaving his or her current job?
   This can be tough to draw out of some candidates--after all, they don't want to talk themselves out of a job. But you need to know what saps their motivation. Maybe they feel undervalued or hate traveling. Try to understand what will make them eager to come to work on Monday morning.
   
   
4. Is the candidate coming from a competitor?
   This is a two-for-one special: a talented new employee with inside knowledge of a rival's operations. Recruiting is a prime way to gather intelligence on competitors, such as how much they pay people and what business plans they have under way.
   
   
5. Is the candidate connected?
   Candidates who are at the top of their games will be on a first-name basis with other top people in the industry. Ask a candidate to recommend three of the best people at his or her current workplace to come in for interviews. Noncompete agreements can thwart such efforts, however, so be sure to ask if the candidate has signed one with his current employer, notes Margaretta Noonan, executive vice president of Hudson Highland Group (NASDAQ:HHGP), a global staffing firm in New York City.
   
   
6. Could the candidate do my job?
   No one likes to think he or she is replaceable, but smart bosses hire people with potential, and that's especially critical at a company in growth mode. A manager who has your interests in mind will recruit someone with the chops to eventually move into a more senior role. You should also ask if the candidate demonstrates leadership skills and decision-making abilities.
   
   
7. The candidate graduated from college, right?
   Beware of the word attended on a resumé. Last year, ADP Screening and Selection Services found that about half of the 330,000 people it ran background checks on lied about their education or work experience. Hire an outside firm if necessary to vet candidates. If there's an unexplained gap on a resumé, find out why.
   
   
8. How long has this job been open?
   If the answer is a month or more, consider putting someone else in charge of hiring. The best people on the job market are scooped up in days, notes John Sullivan, a consultant and professor of management at San Francisco State University. If it takes too long, you may be getting benchwarmers, not first-string players.
   
   

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Copyright © 2008 Mansueto Ventures LLC. All rights reserved.
Inc.com, 7 World Trade Center, New York, NY 10007-2195.

Two New Great Career Resources - Career Gurus and Men of Color in Advertising

In this economy getting connected and getting access to information is crucial.

There are two free resources that I wanted to share.

The Marcus Graham Project  initiated and driven by Lincoln Stephens, a former agency account management executive who is passionate about creating support, mentoring and connection with other men of color that are pursuing careers in the advertising industry.  The website allows you to post your profile and connect with men across the country in the industry.  It is just getting started but should prove an invaluable resources to those in the industry as well as those looking to pursue a career. 

Look for my column of information on careers in the advertising industry that will be launched soon as well as information on upcoming launch events.

The Guru Nation
The definitive destination to access Gurus in all fields of business…
A community and network that supports the growth and development
of motivated professionals and entrepreneurs through direct communication with industry Gurus and Executive Coach
Telecalls, interviews, workshops, answers

The membership is now free to spread the word so join up and take advantage of the Gurus!
Look for my interviews and scheduled events here as well.

5 Ways to Avoid a Layoff

The news of corporate marketers tightening budgets trickles down to the advertising agency side as they will respond with reductions and tightening of staff as well.  While layoffs in the advertising industry is quite common don't assume that there is no strategy that you should adopt to reduce the risk and maintain your industry brand image.  

While some layoffs can not be helped there is still a perception in the industry that those that have experienced a layoff are mediocre or average employees.  What I have seen is that the professionals of color tend not to excel or focus on the strategies and tactics necessary to minimize the possibility of a lay off.  There are cultural differences when it comes to the approach of work and career (e.g. just there to do my job, don't want to socialize outside of the office, don't want to brag about what I am doing, etc.).

The article featured in Diversity Inc. 5 Ways to Avoid a Layoff provides the main points to consider in building your career regardless of the possibility of a layoff.  Take notes and make it a priority.

AdColor Awards Nomination July 25th Deadline is Aproaching

THE ADCOLOR™ INDUSTRY COALITION ANNOUNCES
THE 2ND ANNUAL ADCOLOR™ AWARDS
Nominations Are Open to Recognize Outstanding Achievements of
Diverse Professionals in Advertising, Marketing and Media
 
(New York, NY) May 12, 2008—The ADCOLOR™ Industry Coalition, a historic collaboration among The ADVERTISING Club of New York (AD CLUB NY), the American Advertising Federation (AAF), the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA) and Arnold Worldwide, invites nominations for the 2008 ADCOLOR™ Awards. The awards, hosted by model/TV Host Veronica Webb, launched in 2007 to honor and celebrate the accomplishments of outstanding diverse professionals in the advertising, marketing and media industries. Nominations are now open and can be submitted online at www.adcolor.org by Friday, July 25, 2008.
With last year’s inaugural event drawing more than 108 nominations, this year’s categories include Rising Star, Innovator, Change Agent, Legend and the newest addition, MVP (Most Valuable Partnership)—which celebrates agencies, marketers or media companies that partner to provide innovative diversity solutions to their respective organizations and industries. Honorees such as Earvin “Magic” Johnson, Jr. in addition to executives from companies including BBDO, Procter & Gamble, YAHOO! and The Martin Agency were recognized in 2007 for their achievements.
"We are thrilled beyond measure to be partnering again with the Advertising Club of New York, American Advertising Federation, American Association of Advertising Agencies and Arnold Worldwide on the 2nd Annual ADCOLOR™ Awards," said Bob Liodice, President and Chief Executive Officer of the Association of National Advertisers. "Everyone involved in bringing this effort to fruition from sponsors to coalition members to nominators, and many others, shares in the collective responsibility to propel the media, marketing and advertising industries forward in the area of diversity."
The 2008 ADCOLOR™ Awards will be held November 16, 2008 at the Boca Raton Resort & Club in Boca Raton, FL during the 10th annual ANA Multicultural Marketing Conference. The 2008 ADCOLOR™ Awards Presenting sponsors include Arnold Worldwide, CNN, Diageo, Google, Microsoft Digital Advertising Solutions, and Yahoo! More than 430 people attended the inaugural event.
"The level of enthusiasm expressed by those familiar with and new to this year's ADCOLOR™ Awards is both astounding and humbling," said Tiffany R. Warren, Founder of The ADCOLOR™ Awards and Vice President, Director of Multicultural Programs and Community Outreach of Arnold Worldwide. "We eagerly anticipate a tremendous response to the call for nominations and look forward to honoring the second wave of outstanding professionals of color who are so deserving of this recognition."
For more information, visit www.adcolor.org, or contact Tiffany R. Warren at adcolor@arn.com for sponsorship opportunities.
About ADCOLOR™
Established in 2005 to promote diversity in the advertising, marketing and media industries, ADCOLOR™ works to inspire current and future communications professionals of color by celebrating the accomplishments of diverse role models and industry leaders. Visit www.adcolor.org for more information.
About The ADCOLOR™ Industry Coalition
The ADCOLOR™ Industry Coalition is a historic collaboration between The ADVERTISING Club of New York (AD CLUB NY), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the American Association of Advertising Agencies (AAAA) and Arnold Worldwide. These organizations and other companies are committed to the success of the ADCOLOR™ Industry Initiative.

HITTING THE MARK: What It Takes To Get Hired in Advertising Today

April 24th, NYC Tangerine-Watson,Inc. will be a featured speaker at the Diversity in Advertising Conference and Job Fair.
For more info: Diversity in Advertising Career Fair and Conference

El Blog Provides a great perspective from the best in the business

Hispanicads.com has launched a new blog about the advertising industry from some of the best minds in the business. A must read to stay on top of the ever changing world of hispanic advertising and marketing.
El Blog

Be sure to make it a must read and sign up for the newsletter.

What's the Best Strategy for Asking for a Raise?

Ask Brad: Five Tips to State Your Case -- If You think you Deserve One

By Brad Karsh

Published: Ad Age, February 04, 2008

As baby boomers begin to retire, companies are offering bigger salaries and better packages to gain and retain the best employees. Now may be the perfect time to ask your company for a raise.

Most companies aren't going to throw more money at you "just because," so it's your job to state your case if you think you deserve more money. Here are five tips to help you start rolling in the dough:

1. KNOW WHAT YOU'RE WORTH.

Get the facts and figures to justify your request for more pay. Check out websites that have salary information. Do some research to see what people in your position typically earn. Speak with your colleagues and check out recruitment ads. If you realize that in Chicago, your job typically commands between $45,000 and $55,000 and you're only at $40,000 -- it's much easier to make your case.

Brad Karsh is president of JobBound and JB Training Solutions. He spent 15 years at Leo Burnett in Chicago.

2. PROVE YOU DESERVE THE MONEY.

The best way to do this is to bring in your accomplishments and what you plan to do to earn your new salary. It makes your case even stronger if you can say, "I helped us win X account, which brought in more than $3 million in incremental revenue. In addition, I will be managing a team of 20 this year, so I believe I have earned a raise of $20,000."

3. TALK TO THE RIGHT PERSON AT THE RIGHT TIME.

Your boss might not be the one who determines whether you get a raise. You want to do whatever you can to state your case directly to the decision maker. Similarly, you want to talk about a raise in a private meeting where there are no other distractions or business to talk about.

4. BE DIRECT, CONCISE AND ASSERTIVE.

Too many people beat around the bush or sound too wishy-washy when it comes time to actually ask for the money. One of the biggest mistakes you can make is failing to prepare yourself.

CANDIDATE A: "Well, I know times are tough, and you probably have a lot of deserving people around here, so I was hoping, if it's possible, that I might be able to get a raise?"

CANDIDATE B: "Lori, as you know, I've been a critical member of our team. In the past year, I've solely managed the X account, eliminated our billing discrepancies and filled in for two employees on maternity leave. I think you'd agree that I deserve a raise."

Who would you give the raise to?

5. KNOW YOUR COMPANY.

Requesting a raise isn't always the only or even best way to get more money. Since promotions usually come with more money, requesting a promotion may be easier. As for counteroffers, sometimes even the thought that you're interviewing can spur a company to give you a raise. But proceed with caution. Some companies may see this as a way to kick you to the curb.

Before having the money talk, also evaluate your level of job satisfaction. Consider creative options and other benefits to improve your situation if your salary is non-negotiable. Might an extra week of vacation or the ability to work from home make you just as happy?

Ask for a raise the right way, and you stand a good chance of getting the money you deserve.

Opportunity for College Students to get Magazine Publishing Experience

It’s true: You could become a magazine professional while still in school! How? Apply for a position with Project Masthead, a student publishing program created by Magazine Publishers of America (MPA) to allow undergrads from all backgrounds, majors, etc. to experience the excitement of magazine publishing.

Apply for Project Masthead and you may be chosen to:
Acquire invaluable hands-on experience with a magazine that will get national exposure
Explore the many areas of magazine publishing, from editorial, art direction, digital, to marketing, circulation and more
Develop networking relationships with influential magazine professionals across the industry

The Project Masthead team will create the magazine remotely, but each member of the 16-person team will meet in Evanston, IL, in early April and for the launch in Chicago in July.  (Accommodation and transportation to and from both events will be provided).

Click here to find out how to become a member of Project Masthead!

Questions regarding Project Masthead may be directed to Shaunice Hawkins, VP of Diversity & Multicultural Initiatives, Magazine Publishers of America (MPA) at diversity@magazine.org.