Tangerine-Watson, Inc. Access to Success

Why Few Women are at the Top

 

Check out Perry Fair, ECD at Grey Worldwide on the topic of transitioning into digital creative successfully

Talenthouse Opportunity for Creatives to Build their Portfolio and Pay Some Bills

 

TALENTHOUSE TEAMS WITH BARTLE BOGLE HEGARTY TO SOURCE PHOTOGRAPHERS AND FILMMAKERS FOR GLOBAL CAMPAIGN

 

$20,000 to be Split Between Artists Who Participate

Mountain View, CA, October 29, 2009 - Talenthouse, a global creative platform for artists, providing opportunities for recognition, collaboration and compensation has partnered with one of the World's leading advertising agencies, Bartle Bogle Hegarty to identify photographers, filmmakers and graphic artists for a global advertising campaign on behalf of ila DUSK, a new personal safety alarm for women.

Unique to Talenthouse is the "Creative Invite," which drives the collaborative process and interaction between members. These invitations can be commissioned by any artist, brand or organization and provide opportunities for artists to shortcut the usual career path by working with established artists or major brands and result in potential compensation for their work. There will be $20,000 available to be split between all the artists who participate in this "Creative Invite," with the winner securing an opportunity to an internship with one of the World's leading advertising agencies and to have their film, photography and design included as part of the ila DUSK advertising campaign.

"By partnering with Bartle Bogle Hegarty, Talenthouse is able to benefit brands and artists alike through our creative platform, said Roman Scharf, CEO Talenthouse. Talenthouse offers brands the opportunity to establish a dialogue with their audience and artists to be recognized and compensated for their work and their following."

Bartle Bogle Hegarty has created an exciting new challenge for all those who have wanted to work in brand communication. Bartle Bogle Hegarty is developing a brand campaign around ila, a personal safety brand for women. The aim is to get a personal alarm into the hands of every woman of any age who has ever felt vulnerable when alone, be it when out and about at night, when running in the early hours of the morning, alone in a hotel room, or even walking their dog. It was created by Zag, BBH's brand invention business.

The challenge is to create a viral film, campaign photography and cover designs for the ila DUSK personal alarms. The success of this campaign will not only help make the brand famous by creating global awareness, but it will put the filmmakers, photographers and designers at the top of Bartle Bogle Hegarty's 'ones to watch' list.

"Bartle Bogle Hegarty has always tried to pioneer. We are constantly evolving our processes to make sure we are always liberating as much creativity as possible. Today we are partnering with Talenthouse as they build a unique community - which we hope will in turn generate interesting and exciting collaborations for us," said Nigel Bogle, Group Chairman.

Artists can log on to 

www.talenthouse.com to participate.

Creative invites can be commissioned by any artist, brand or organization and provide opportunities for artists to shortcut the usual career path by working with established artists or major brands and receive compensation for their work. Talenthouse does not take an ownership position in any of the work produced for creative invites. The artist retains full rights for their intellectual property

About Talenthouse
Talenthouse is a global creative platform for artists, providing opportunities for recognition, collaboration and compensation. Talenthouse embraces artists at every level of their career, as well as all supporters of the arts. Attracted by the potential for discovering, collaborating with and mentoring emerging talent, many global brands and acclaimed artists are involved with Talenthouse's "Creative Invite" program. Brands also benefit from their ability to reach an audience in a relevant, credible context. Talenthouse currently focuses on film, fashion, music, art and photography.

For more information please visit www.talenthouse.com

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Five Tricks for getting out of the resume "black hole

Just finished an interview with  The Guru Nation .  A free business information resource. The philosophy is the best learning happens through a network of human connection, unedited conversation, and continuous collaboration. Unfiltered  content and access to expert advice is fundamental to professional development, performance, and capability.  The Guru Nation was created for those who want to learn, grow, expand their experiences, and learn from the masters.

Check out the highlights and check out the taped interview for more info.

- Learn the secrets to avoid getting passed over

- What do you do when your resume looks "jumpy" even in this market? 

- Learn what recruiters in advertising are really looking for now in the fast paced advertising and media world

 

1) Not too wordy.  No first person references on your resume. Don't use underline AND bold.  No fancy formatting.  Stick to the standard formats for online submissions to avoid computer confusion.   The 6 C's of resumes - Clean, clear, concise, cut, cut, cut (not more than 2 pages if possible)

2) Heavy-up on the key words.  Many people have heard about the importance of keywords.  With the new recruiting software that most companies use, the avalanche of resumes has resulted in more database sorting based on job titles, company names, categories and key words that highlight desirable skills (technical software - leave out Microsoft office proficiency.   Include competency with HTML, Photoshop or other higher proficiency software.  Include any industry related Blogs or websites that you have but anything that is personal omit (Facebook, personal or "whiney" Blogs). Job Titles - make sure the job titles are common names (e.g. Account Executive vs. Customer Support Manager) or include the common name next to the accurate title.  Job Description - include industry terminology  - CRM, SEO, Search, Media Analytics for example vs. Interactive experience.

3) If you have had some short term jobs include a line under each job, before the description that explains the reason that you left (company layoff, division closed, lost account, change in direction) - hiring managers want to know whether it is character flaws or bad luck which is really hard to determine from the paper

4) Don't make the recruiter work too hard.  What are you looking to do (what can you do for me) and why are you better than anyone else?  If you want to do something different from what you did before it has be quite clear at the top of your resume.  The job highlights should focus on the skills and success that would be valuable in the new role (going from traditional to a digitally focused role).  Recruiters are looking for a quick scan of what you do better than everyone else.  Stay focused on presenting your success, innovation and problem solving skills. 

5) It is not a surprise that the demand now is for digital talent.  If you have not been working on a lot of digital work at least present a resume of someone that is interested or better yet, passionate about the space and has done some homework (e.g. research, training) - you must portray in your resume a comfort and aptitude in the area.  For example, show that you have done some of your own training by creating a Blog and twittering on digital topics and showing your POV on campaigns and consumer attitudes around digital.

6) bonus -  If you see a job online the best way to approach it is to find the three area of entry.  You must submit online - so that recruiters, other employees, hiring manager.

Sometime (most times), even if your resume is perfectly designed and clearly written you may not get a call.  You may just not be right for the role.  There are many others that get lost and not picked up by technology or due to the design and wording.

Fine Tune Your Pitch to Satisfy the Selfish Needs of the Hiring Managers

Check out this article.  It lays out a common  problem that I see with candidates that don't know how to package up their experiences and skills in a way that sells their value to hiring managers. 

Person Branding and How to translate what you do into what's in it for them

Two New Great Career Resources - Career Gurus and Men of Color in Advertising

In this economy getting connected and getting access to information is crucial.

There are two free resources that I wanted to share.

The Marcus Graham Project  initiated and driven by Lincoln Stephens, a former agency account management executive who is passionate about creating support, mentoring and connection with other men of color that are pursuing careers in the advertising industry.  The website allows you to post your profile and connect with men across the country in the industry.  It is just getting started but should prove an invaluable resources to those in the industry as well as those looking to pursue a career. 

Look for my column of information on careers in the advertising industry that will be launched soon as well as information on upcoming launch events.

The Guru Nation
The definitive destination to access Gurus in all fields of business…
A community and network that supports the growth and development
of motivated professionals and entrepreneurs through direct communication with industry Gurus and Executive Coach
Telecalls, interviews, workshops, answers

The membership is now free to spread the word so join up and take advantage of the Gurus!
Look for my interviews and scheduled events here as well.

What's the Best Strategy for Asking for a Raise?

Ask Brad: Five Tips to State Your Case -- If You think you Deserve One

By Brad Karsh

Published: Ad Age, February 04, 2008

As baby boomers begin to retire, companies are offering bigger salaries and better packages to gain and retain the best employees. Now may be the perfect time to ask your company for a raise.

Most companies aren't going to throw more money at you "just because," so it's your job to state your case if you think you deserve more money. Here are five tips to help you start rolling in the dough:

1. KNOW WHAT YOU'RE WORTH.

Get the facts and figures to justify your request for more pay. Check out websites that have salary information. Do some research to see what people in your position typically earn. Speak with your colleagues and check out recruitment ads. If you realize that in Chicago, your job typically commands between $45,000 and $55,000 and you're only at $40,000 -- it's much easier to make your case.

Brad Karsh is president of JobBound and JB Training Solutions. He spent 15 years at Leo Burnett in Chicago.

2. PROVE YOU DESERVE THE MONEY.

The best way to do this is to bring in your accomplishments and what you plan to do to earn your new salary. It makes your case even stronger if you can say, "I helped us win X account, which brought in more than $3 million in incremental revenue. In addition, I will be managing a team of 20 this year, so I believe I have earned a raise of $20,000."

3. TALK TO THE RIGHT PERSON AT THE RIGHT TIME.

Your boss might not be the one who determines whether you get a raise. You want to do whatever you can to state your case directly to the decision maker. Similarly, you want to talk about a raise in a private meeting where there are no other distractions or business to talk about.

4. BE DIRECT, CONCISE AND ASSERTIVE.

Too many people beat around the bush or sound too wishy-washy when it comes time to actually ask for the money. One of the biggest mistakes you can make is failing to prepare yourself.

CANDIDATE A: "Well, I know times are tough, and you probably have a lot of deserving people around here, so I was hoping, if it's possible, that I might be able to get a raise?"

CANDIDATE B: "Lori, as you know, I've been a critical member of our team. In the past year, I've solely managed the X account, eliminated our billing discrepancies and filled in for two employees on maternity leave. I think you'd agree that I deserve a raise."

Who would you give the raise to?

5. KNOW YOUR COMPANY.

Requesting a raise isn't always the only or even best way to get more money. Since promotions usually come with more money, requesting a promotion may be easier. As for counteroffers, sometimes even the thought that you're interviewing can spur a company to give you a raise. But proceed with caution. Some companies may see this as a way to kick you to the curb.

Before having the money talk, also evaluate your level of job satisfaction. Consider creative options and other benefits to improve your situation if your salary is non-negotiable. Might an extra week of vacation or the ability to work from home make you just as happy?

Ask for a raise the right way, and you stand a good chance of getting the money you deserve.

Jump Start Your Advertising Career at a Great Agency in a Small Market

Even though I entered this role to help NY Ad Agencies build their diverse talent pool the most enthusiastic outreach has actually come from some of the smaller agencies from smaller non-urban markets. There are some major agencies doing fabulous creative work that are sincerely interested in building a more diverse talent pool.

It is really hard to get talent to want to move to any market that is outside of the top 10. I definitely understand. Quality of life, balance, finding a mate, having a social life and seeing folks that look like you are crucial. Not to mention, somewhere that you can get your hair taken care of can not be minimized. As someone that has never moved out of the NY tri-state area, I get it. But, investing 2 years in your career can really be invaluable to breaking into the business. These agencies can provide the training, pedigree and opportunity to work on general market business that will get you noticed and add to your credentials early in your career that will help you throughout if you strategize correctly.

There was a great young copywriting talent that I heard about (from many people in the industry) that shared his story during Advertising Week. Devin Heatly at Uniworld has an audio interviewWADV Radio Devin Heatly Interview and talks about how passionate he is about advertising and didn't major in advertising but wanted to break through. His interview really provides a great story of doing what is necessary to get noticed by starting out at a well known agency in a smaller market. He also happens to be the winner of the Mercury Award for Burger King.

Don't sleep on the smaller markets, they may hold the key to major market success!

Upcoming Must Attend Conferences for those in Sales, Marketing and Entertainment

There are two great conferences coming up that I highly recommend checking out. They are both held the first week in October, one in Charlotte and one in Atlanta but if you can be two places at once it would be worthwhile.

NODSM(National Organization for Diversity in Sales and Marketing) orMinorityMarketShare.com
The conference is geared to people of color in the sales and marketing fields. The conference is in it's third year with amazing speakers ( I am looking forward to hearing Chris Gardner - Pursuit of Happiness) and a broad mix of fabulous companies involved. It will be held in Atlanta and is a perfect environment to improve your skills and suround yourself with high level corporate professionals. The topic that I will be covering will be how to move from a sales leader to a business leader. It is designed for those in sales that want to make the transition to management and uncovering the behind the scenes information and insight to help make that leap.

NABFEME(National Association of Female Executives in Music and Entertainment) or NABFEME.ORG
NABFEME is an organization that is near and dear to me and driven by the most amazing women in the business leading the charge. The organization not only holds enriching, thought-provoking and meaty conferences attracting all levels and breadths of experiences in the business but when I attended the soulfulness and sisterhood of the experience was unexpected and truly sincere. There have been some great succes stories shared and is attended by very high level and extremely influential women. The national conference this year is in Charlotte and includes great learning and great fun. NABFEME also has local chapters doing great events throughout the year.

Use AdColor to Build Your Personal Brand

AdColor is an advertising industry initiative to celebrate great multicultural advertising, marketing and media talent.  The deadline for nominations is August 1, 2007.  Hopefully, you already know about it but check out the link for more details AdColor . I hear there is some talk about the intentions of the associations and companies that are sponsors.  As an evangelist for multicultural talent, I believe building your personal brand through public recognition, publicity and awards is a path to more career success in this business. We can not dismiss or take this initiative for granted.    I come into contact with amazingly talented  professionals who should be recognized, awarded, supported and feted.  Supporting one another in a way that celebrates the creativity, insight, success and professionalism of talent helps those in the business become aware of others doing incredible work and even more importantly helps younger talent see that there are fabulous people doing great things in this industry. 

Check out the video on Youtube, AdColor Video and the link to the easy to do nomination process AdColor Nomination Forms and Instructions
Take the time to nominate at least one person that you admire and whose talent you respect and send the information to your PR or communications department as well as to the President and CEOs office to ensure that your companies get on board. 

If you stay quiet and wait to be 'tapped on the shoulder' you are doing your career and personal brand a disservice.

Let's use the vehicle created by AdColor to MAKE SOME NOISE!