Just finished an interview with The Guru Nation . A free business information resource. The philosophy is the best
learning happens through a network of human connection, unedited
conversation, and continuous collaboration. Unfiltered content and
access to expert advice is fundamental to professional development,
performance, and capability. The Guru Nation was created for those who
want to learn, grow, expand their experiences, and learn from the
masters.
Check out the highlights and check out the taped interview for more info.
- Learn the secrets to avoid getting passed over
- What do you do when your resume looks "jumpy"
even in this market?
- Learn what recruiters in advertising are really looking for
now in the fast paced
advertising
and media world
1) Not too wordy. No first person references on your
resume. Don't use underline AND bold. No fancy formatting. Stick to
the standard formats for online submissions to avoid computer confusion.
The 6 C's of resumes - Clean, clear, concise, cut, cut, cut (not more than 2
pages if possible)
2) Heavy-up on the key words. Many people have heard
about the importance of keywords. With the new recruiting software that
most companies use, the avalanche of resumes has resulted in more database
sorting based on job titles, company names, categories and key words that
highlight desirable skills (technical software - leave out Microsoft office
proficiency. Include competency with HTML, Photoshop or other higher
proficiency software. Include any industry related Blogs or websites that
you have but anything that is personal omit (Facebook, personal or
"whiney" Blogs). Job Titles - make sure the job titles are
common names (e.g. Account Executive vs. Customer Support Manager) or include
the common name next to the accurate title. Job Description - include
industry terminology - CRM, SEO, Search, Media Analytics for example vs.
Interactive experience.
3) If you have had some short term jobs include a line under
each job, before the description that explains the reason that you left
(company layoff, division closed, lost account, change in direction) - hiring
managers want to know whether it is character flaws or bad luck which is really
hard to determine from the paper
4) Don't make the recruiter work too hard. What are you
looking to do (what can you do for me) and why are you better than anyone else?
If you want to do something different from what you did before it has be
quite clear at the top of your resume. The job highlights should focus on
the skills and success that would be valuable in the new role (going from
traditional to a digitally focused role). Recruiters are looking for a
quick scan of what you do better than everyone else. Stay focused on
presenting your success, innovation and problem solving skills.
5) It is not a surprise that the demand now is for digital
talent. If you have not been working on a lot of digital work at least
present a resume of someone that is interested or better yet, passionate about
the space and has done some homework (e.g. research, training) - you must
portray in your resume a comfort and aptitude in the area. For example,
show that you have done some of your own training by creating a Blog and
twittering on digital topics and showing your POV on campaigns and consumer
attitudes around digital.
6) bonus - If you see a job online the best way to approach it is to find the three area of entry. You must submit online - so that recruiters, other employees, hiring manager.
Sometime (most times), even if your resume is perfectly designed and clearly written you may not get a call. You may just not be right for the role. There are many others that get lost and not picked up by technology or due to the design and wording.
